Nature Valley leads the way to a more recyclable future

The brand with nature in its name is making big moves toward a more sustainable future with the launch of the first-ever How2Recycle approved Store Drop-Off recyclable snack bar wrapper.

“This is the first time we have a solution for our wrapper. And we think this is the right thing to do,” says Ashley Soukup, senior associate brand manager, Nature Valley. “By choosing not to patent the wrapper and calling upon others in the industry to move to these types of materials, we hope that this advancement will not just change how General Mills operates, but how the industry operates so we can truly use our scale for good.”

Soukup shares five things you need to know about Nature Valley’s new wrapper in this video.